Ezrihel
Cohn

Overview

Wayfair is one of the world’s largest online furniture retailers, known for helping millions of customers furnish their homes with ease. With the Eko E-Commerce Video Gallery, Wayfair set out to revolutionize the online shopping experience by embedding short, engaging product videos directly onto each product’s detail page.

The goal was simple but ambitious: enhance buyer confidence and improve the purchasing journey by showing products in action, while delivering at unprecedented scale.

Project Scope:

+ 8,476 video deliverables created across 500 products, each integrated directly into its product detail page to enhance the online shopping experience.

+ Completed within an ambitious 3-month production cycle, requiring precise coordination and workflow efficiency.

+ Collaboration between Wayfair’s brand and e-commerce teams, Eko’s platform team, and a network of vendor partners and distributed creative talent.

+ Targeted at Wayfair customers shopping for furniture and home goods online, improving product understanding and buyer confidence.

The Challenge

The project’s scale and constraints made it uniquely challenging.

With over 8,000 deliverables required in just three months, the post-production process had to operate like clockwork. Products could not be re-recorded once filmed, leaving no room for error in editing, QC, or delivery. On top of that, Wayfair’s detailed brand guidelines required absolute precision across thousands of variations, and the project needed to stay on schedule without expanding budget or headcount.

In short: success meant building a post-production pipeline that could move fast, deliver flawlessly, and scale to thousands of assets, without compromise.

My Role & Approach

As Post Producer and Project Manager, I oversaw every aspect of the post-production phase, from workflow design and quality control to team leadership and cross-department coordination. My focus was on building a system that turned an overwhelming volume of deliverables into a smooth, repeatable process.

+ Workflow Architecture: Designed and implemented a post-production pipeline optimized for speed and consistency, capable of processing thousands of assets under tight deadlines.

+ Team Leadership: Supervised a distributed team of 45+ freelance editors, animators, and QC specialists, providing clear direction and achieving 80% first-pass approval rates.

+ Mentorship & Training: Mentored junior team members, improving QC accuracy and overall team efficiency by 15%.

+ Advanced QC Systems: Executed rigorous end-to-end quality control, identifying and resolving visual, technical, and stylistic issues before delivery to ensure full compliance with Wayfair’s brand and platform standards.

+ AI-Driven Innovation: Integrated AI video-generation tools into the workflow, strengthening delivery pipelines and gaining early experience with emerging creative technologies.

+ Cross-Team Communication: Acted as a liaison between clients, stakeholders, vendors, and creative teams, translating feedback into actionable technical guidance and maintaining alignment across all stages.

+ Strategic Resource Planning: Forecasted resource needs, balanced workloads, and optimized schedules, increasing throughput without additional cost.

Results

The project exceeded expectations and set a new standard for scale and efficiency in e-commerce video production:

+ 8,476 video assets delivered across 500 products

+ Completed within a 3-month production cycle

+ 80% first-pass approval rate, reducing review time and accelerating delivery

+ 15% increase in QC accuracy through team development and mentorship

+ AI-enhanced workflows improved delivery speed and scalability

+ Enhanced online purchasing experience for customers by embedding rich, engaging product storytelling directly on product pages

Why It Matters

Today’s e-commerce landscape demands more than static product listings, it demands immersive, dynamic content that builds trust and drives action. The Wayfair Eko E-Commerce Video Gallery achieved exactly that, transforming how customers interact with products online.

For me, this project was about more than just delivering thousands of videos. It was about building a scalable post-production system, leading a global team, and bringing together creativity, technology, and precision to create a seamless experience—both for the client and for millions of shoppers.

Overview

Google is one of the most influential technology companies in the world, known for blending innovation with usability. With every new Pixel feature release, Google invests in a robust library of instructional video content designed to educate users and showcase new capabilities.

Each feature launch required a massive volume of video assets (customized across languages, themes, and use cases) and every asset had to be processed, versioned, reviewed, and delivered on an aggressive timeline. That’s where my work came in.

Project Scope:

+ 400 (or more) deliverables per release cycle, including localized versions, UI themes (light/dark), and use-case variants

+ 24 unique videos per feature, scaled across global markets

+ Optimized post-production workflows to accelerate delivery and improve quality

The Challenge

Each quarterly Pixel update introduced new features, and with them, a significant post-production challenge.

+ Several videos per feature, combining live-action and animation

+ 10 to 14 languages and UI themes for global audiences

+ Roughly 400 to 800 deliverables every quarter

With so many versions to localize, quality-check, and deliver, inefficiencies quickly became costly. Errors slipped through. Review cycles slowed. Timelines tightened. And with pressure to control costs, adding more staff wasn’t an option.

The solution wasn’t just more people, it was a smarter post-production system.

My Role & Approach

As Post Producer, my responsibility was to take control of the most complex part of the pipeline: transforming hundreds of raw assets into polished, localized deliverables that were consistent, accurate, and ready for release.

Here’s how I approached it:

+ Workflow Automation: I implemented automated versioning processes for language, UI, and market variations, removing repetitive manual work and reducing the risk of human error.

+ Systematized Post Pipelines: I restructured the post-production process to minimize bottlenecks and improve collaboration between editors, motion designers, translators, and QC teams.

+ QC as a Core Step: I built a dedicated quality-control stage into the pipeline, catching errors before assets reached Google’s review, protecting both quality and turnaround time.

+ Efficient Review & Delivery: I coordinated feedback cycles across multiple teams, keeping revisions focused, timelines intact, and assets aligned with brand standards.

Results

The impact went far beyond delivering videos, transforming how Google’s Pixel team handled post-production at scale:

+ 40% faster delivery per release cycle

+ Zero end-user content issues across hundreds of deliverables

+ No cost increases despite rising inflation pressures

+ Team burnout significantly reduced, morale improved

+ Vendor retained and expanded Google’s confidence for future projects

Why It Matters

High-volume, localized post-production isn’t just about moving files through a pipeline—it’s about creating systems that support creativity, precision, and speed at scale.

As Post Producer on this project, I helped Google transform a complex global deliverable into a streamlined, predictable process—one that empowered their team to deliver better content, faster, and without compromise.

Overview

Walmart is a brand that never stops reimagining how it connects with its customers. With KidHQ, they wanted to go beyond traditional campaigns and create a digital space where kids weren’t just watching content; they were shaping it.

KidHQ was an interactive storyworld built around three unique adventures:

+ A magical visit to Santa’s Headquarters

+ An imaginative journey with Barbie

+ A behind-the-scenes look inside Santa’s Toy Lab

Across these stories, kids could make choices that shaped what they saw and how the story unfolded; transforming them from passive viewers into active participants. It was playful, immersive, and built to spark joy and brand affinity in households everywhere.

Project Scope:

+ 900+ interactive deliverables across three branching stories

+ Deployed both online and across 320+ Walmart store locations

+ Multi-path storytelling logic enabling dozens of story outcomes

The Challenge

Walmart’s ambition was huge: a fully interactive experience that kids could explore and shape through hundreds of decisions. But with that scale came complexity.

The project needed careful orchestration to succeed. I had to:

+ Build onsite technology and workflow infrastructures for ingest, edit, and delivery

+ Coordinate the post production of 900+ assets and keep them all consistent

+ Maintain clarity and quality across dozens of branching paths

+ Balance a kid-friendly tone with strict brand and platform standards

+ Manage multiple feedback cycles between Walmart, their agency, and internal teams

+ Hit tight delivery deadlines, without sacrificing polish or performance

My Role & Approach

As the post-production supervisor, my job was to make sure this ambitious vision came to life; on time, on brand, and without friction. That meant building a workflow as dynamic and flexible as the experience itself.

+ Scaled Post-Production Systems: I oversaw the end-to-end delivery of more than 900 interactive deliverables, coordinating video content, branching logic, and interactive pathways into a cohesive experience.

+ Choice-Centered Story Design: Each video was treated as a standalone decision point, but also as part of a larger narrative ecosystem. This kept the experience seamless and intuitive, no matter which choices kids made.

+ Collaborative Alignment: With multiple teams involved, I structured clear review cycles and communication checkpoints to keep approvals moving and creative decisions aligned at every stage.

Results

+ Successfully delivered 900+ interactive assets across three storylines

+ Fully interactive experience launched on time, error-free, and on brand

+ Seamless branching logic across all user paths with no technical dead ends

+ Cohesive tone, voice, and design across hundreds of deliverables

Why It Matters

Interactive storytelling isn’t just about making content, it’s about building worlds that users can step into and shape themselves. With KidHQ, we created a rich, choice-driven experience that delighted kids, supported Walmart’s brand goals, and redefined what retail storytelling could look like at scale.

For me, KidHQ was more than a project, it was a chance to bring together creativity, structure, and scale into a seamless experience. And it’s one of the projects I’m most proud of leading.