Example 4 – Interactive Project This naming convention was developed for a gigantic interactive media project. As opposed to a typical media project where the audience watches the deliverable passively, interactive projects call on the audience to become active “crafters” of the story, experiencing their own version of it depending on the choices they make… Read more: Principles of Naming Conventions for Post Production Workflows – Part 7

Example 3 – Cosmetics Ad Agency This naming convention was developed for an agency with an in-house studio that produced regular ad campaigns for cosmetic brands from repeat clients. When I joined the agency, we set out to build an efficient integrated workflow. Beginning with the shoots, the in-house studio would produce and film footage… Read more: Principles of Naming Conventions for Post Production Workflows – Part 6

Example 2 – Localized Instructional Videos This naming convention was developed for a series of explainer videos published in many different languages, describing how to use the features of a device for a technology company. Aside from the many different languages the content needed to be translated to, each topic was animated with different visual… Read more: Principles of Naming Conventions for Post Production Workflows – Part 5

Example 1 – Archival Sports Documentary Let’s begin these examples with a short and sweet naming convention. These naming guidelines were developed for a historical sports documentary project that used archival clips, interviews, and dramatized vignettes. While the interview and vignette files kept their original names, the archival footage needed a convention that solved a few… Read more: Principles of Naming Conventions for Post Production Workflows – Part 4

The Standards These are some of the standards I’ve implemented in my own naming conventions; many of which apply two or more of the principles I’ve written about. These are the type of recommended rules you’re likely to find in other literature, and each should be considered through the lens of the principles as relevant… Read more: Principles of Naming Conventions for Post Production Workflows – Part 3

The Principles A principle, in the context of a naming convention, is a fundamental value through which a rule or standard is ascribed. This list should function as a sort of thinking rubric from which to derive, and even modify, your naming guidelines. Communication The main goal of any naming convention in media post-production is… Read more: Principles of Naming Conventions for Post Production Workflows – Part 2

The Why of this Guide In my experience working in media post-production, a well-crafted naming convention has been a key element in the workflows of any efficient team. The difference between a project with a clear naming convention across all media assets/deliverables and one without has been staggering—the hours spent making sense of the latter… Read more: Principles of Naming Conventions for Post Production Workflows – Part 1